AR/VR Headset Market Soars 18% as Meta Leads the Charge
The AR/VR headset market is experiencing a remarkable resurgence, with an impressive 18.1% year-over-year growth as of Q1 2025. This surge is primarily driven by Meta’s dominance, which now holds a commanding 50.8% market share, alongside a wave of innovation in mixed and extended reality (MR and ER) technologies. As consumer preferences shift towards immersive and multifunctional experiences, the demand for advanced headsets is set to redefine the landscape of virtual and augmented reality.
Emerging players like XREAL and Viture are making significant strides, showcasing the potential of optical-see-through (OST) glasses. With Viture reporting a staggering 268.4% annual growth, it’s clear that the market is not just about established giants; innovative newcomers are reshaping the competitive dynamics. Meanwhile, legacy companies like Sony and Apple are currently sidelined, highlighting a critical moment of transformation within the industry.
Looking ahead, the convergence of AI and Android-based XR platforms promises to unlock new use cases across various sectors, from gaming to remote collaboration. As the market prepares for a projected 87% growth in 2026, the question remains: how will these advancements continue to shape our digital experiences in the years to come?
Original source: https://telecomlead.com/smart-phone/ar-vr-headset-market-surges-18-as-meta-leads-and-innovation-drives-shift-to-mixed-and-extended-reality-121414