Malaysia is gearing up to make a significant mark in the metaverse with the launch of IMMERSE KL x CelcomDigi, a flagship event dedicated to immersive technology and creative content innovation. Set to take place in 2025, this event represents a pivotal shift from the Malaysia Digital Content Festival (MYDCF) to a specialized platform focusing on extended reality (XR), virtual production, gamification, and Web3. With over 300 participants and 120 companies expected to attend, the initiative aims to position Malaysia as a leader in the immersive tech landscape.