Imagine a cinema experience where you dont just watch a movie, but actively shape its narrative. This is becoming a reality as CJ CGV partners with Aria Studios to develop Interactive Cinema technology that leverages AI to create a dynamic viewing experience. Moviegoers will soon be able to engage with films through their voices and emotional reactions, transforming the traditional one-way viewing into an interactive adventure. This innovative approach aims to redefine how audiences interact with content, making every screening unique based on audience participation.