The AR/VR headset market has experienced a remarkable resurgence, growing 18.1% year-over-year, driven primarily by Meta’s commanding 50.8% market share. This growth signals a pivotal shift towards more immersive and versatile experiences, with emerging brands like Viture and XREAL capturing consumer interest through innovative product designs and user experiences. As the landscape evolves, the focus is shifting from pure Virtual Reality (VR) to Mixed Reality (MR) and Extended Reality (ER), indicating a transformative phase for the industry.