Samsung Electronics is set to revolutionize its operations by embedding artificial intelligence into 90 percent of its business by 2030. This bold initiative, announced by Roh Tae-moon, the acting head of Samsungs DX Division, aims to redefine the manufacturing and marketing of everything from smartphones to home appliances. The company is positioning itself as a leader in AI integration, emphasizing that this technology will not only enhance competitiveness but also serve as a new engine for growth.

Samsung has officially entered the XR arena with the unveiling of its first augmented reality (AR) and virtual reality (VR) headset, the Samsung HMD Odyssey. While the device boasts impressive features like a high-resolution display and built-in headphones, industry analysts are questioning its sales potential in a market increasingly dominated by stylish smart glasses from competitors like Apple and Facebook. Despite the skepticism, Samsung is optimistic about the HMD Odyssey’s future, emphasizing its advanced capabilities and compatibility with a range of Samsung devices.

Samsung Electronics is set to redefine the future of mobile technology with its ambitious Project Moohan, which includes the launch of a trifold phone and an extended reality (XR) headset by the end of this year. This initiative reflects the company’s commitment to diversifying device form factors in the AI era, as highlighted by Roh Tae-moon, the acting head of Samsung’s Device eXperience Division. The focus is on creating innovative hardware that enhances AI experiences, making smartphones more integral to our daily lives.

Samsung is set to unveil its latest foldable smartphones, the Galaxy Z Fold 7 and Galaxy Z Flip 7, at the upcoming Galaxy Unpacked event. One of the most exciting features of these devices is the integration of Gemini Live, a cutting-edge real-time conversational AI. This two-way multimodal AI, which supports image inputs and video content, promises to enhance user interaction and functionality, making these foldables more intuitive than ever.

The recent 3rd Startup Summit hosted by Samsung R&D Institute Noida (SRI-Noida) has set the stage for a transformative wave in India’s tech landscape. With a focus on ethical AI, digital trust, and next-generation innovation, this summit brought together AI-first startups and global tech leaders to explore groundbreaking advancements in fields like healthcare, language models, and extended reality (XR). The event underscored Samsung’s commitment to fostering a robust innovation ecosystem in India, emphasizing the importance of collaboration across industries.