The UK government’s newly unveiled strategy for the creative industries is set to be a game changer, aiming to accelerate innovation and stimulate growth in a sector that is already outpacing the broader economy. With a focus on harnessing the power of AI and extended reality, the strategy seeks to bolster the UK’s position as a global leader in creative sectors such as film, music, and video games. By increasing investment in research and development, the government hopes to foster a thriving ecosystem for creative startups and scale-ups.